REPORTS TO: Chief Development Manager (CDO)
About Children’s Literacy Initiative
Children’s Literacy Initiative is a 501(c)(3) non-profit working with birth-5th grade teachers committed to strengthening early childhood education and ending racism. Our goal is to provide Black and Latinx students with the high-quality education they deserve.
For 30 years, CLI has helped educators serving Black and Latinx populations, learn high-impact instructional strategies and nurture dynamic, sustainable professional learning communities so that children become powerful readers, writers, and thinkers.
CLI’s proven theory of action shows that when teachers receive the right combination and intensity of training and coaching, they can become exemplary instructors who make an impact in helping children not only achieve but become thoughtful, active citizens who will disrupt oppression in order to build a better world for all.
Our workshops and institutes build teachers’ understanding of early childhood development as well as the art and science of teaching children how to read, write and think. By focusing on professional skills that improve over time and are not lost when administrations, buildings, or curricula change, CLI helps create a sustainable culture of continuous improvement that introduces students to the joys of reading, writing, and life-long learning.
The Development and Strategic Communications Team
The goal of CLI’s development department is to maximize philanthropic contributions in service of our mission to provide Black and Latinx children the high-quality early literacy education they deserve. The development team encompasses several members and functions including strategic communications and digital marketing, major giving, institutional giving, gift planning, database management, grant writing, and prospect research. We are all connected by a passion for CLI’s mission which is deeply interwoven into our fund development and donor engagement work.
The Position and What We’re Looking For
CLI is seeking a Sustaining Giving & Stewardship Manager who will be responsible for developing and managing data-driven, donor lifecycle strategies to manage and drive the growth of CLI’s annual giving, giving society, and sustaining giving program with the primary goal of building a sustainable base of unrestricted financial support for CLI. You will have had 3-5 years of annual giving fundraising experience in a matrixed development team that has annual, major and digital giving, and gift planning function. You will help develop an ambitious vision and forge an attainable pathway for sustaining giving efforts and lead the team’s sustaining giving strategy using a multi-channel approach, developing new and creative ways of expanding our monthly giving program, and engaging with a diverse demographic of donors based on their interests and giving trends.
Who You Are
You are passionate about CLI’s social justice mission and are eager to communicate the significance and impact of anti-racist early literacy instruction on learning outcomes for Black and Latinx children to current and prospective stakeholders and donors. You are able to identify and communicate the abundance of fund resource possibility and look beyond baseline goals for motivation. You are an outstanding and adaptive communicator. You move fluidly between different constituent types and understand that your role is to help make the connection between donor interests and organizational needs. You are energized by the opportunity to communicate the impact of investing in literacy outcomes for Black and Latinx children. You demonstrate a thorough understanding of and experience in development, philosophies, concepts and techniques, including digital marketing, direct mail campaign, social media/digital fundraising campaigns, donor market segmentation, messaging and testing, and cultivating and closing gifts. You possess strong organizational skills, an exceptional attention to detail, and are comfortable juggling multiple projects, tight deadlines and a rapid pace of work. You offer a customer service orientation toward donors and stakeholders and your colleagues, anticipating and responding promptly to their requests and needs.
In this role you have five categories of responsibilities which will be your charge and for which you will be held accountable for. The following are the examples of the types of activities that will get you to goal:
ANNUAL FUND AND SUSTAINING GIVING PROGRAM STRATEGY
- Create and implement annual and multi-year strategies to maximize sustainer growth, ensuring that donor and sustainer acquisition, conversion, retention, and upgrade strategies are executed efficiently, accurately, and with a focus on the donor experience.
- Align annual giving, direct marketing, and digital fundraising sustainer programs to create one-unified strategy; integrate sustainer strategies and tactics across all channels including direct mail, text-to-donate, email, digital marketing, web, social media, and face-to-face efforts.
- Lead the development of a sustainer engagement and cultivation strategy in coordination with strategic communications efforts, digital marketing and front-line fundraising teams to ensure appropriate donor engagement, recognition and relationship management.
- Research and identify trends in sustainer programs and bring new ideas to the team; optimize under-utilized opportunities in other channels and initiatives to support sustainer goals.
- Lead the development of sustainer value proposition, messaging and content strategy in partnership with strategic communications team members.
PROGRAM MANAGEMENT & OPERATIONS
- Support the development of annual budgets, revenue goals, and the projection, tracking and approval of expenses.
- Translate strategies into specific and documented plans that include campaigns, timelines, segmentation, testing and projected response rates and revenue.
- Ensure excellent program quality by regularly monitoring, troubleshooting issues, and reviewing all data for accuracy; regularly evaluate systems and processes to ensure maximum efficiency and revenue with a focus on retention and recovery processes.
- Work with Development Associate to assess and implement improvements to existing backend processes and procedures, including for payment options and with vendors.
REPORTING & ANALYTICS
- Analyze and report on progress to goals and effectiveness of specific campaigns, tactics and vendor performance; adapt plans based on analysis.
- Utilize data to create models designed to increase sustainer revenue, upgrades, conversions and overall number of sustaining donors.
- Design, refine, coordinate, and implement department-wide comprehensive donor relations and stewardship system that appropriately and consistently promotes timely and engaging interaction with and recognition of donors at all levels including individuals and institutions.
- Alongside Development Associate, ensure creation and timely execution of stewardship plans activities for actively managed donors for individual front-line fundraisers (i.e., Thank View videos, impact reports, etc.)
- Lead end-to-end planning and implementation of CLI’s signature annual fundraising event, Raise a Glass for Reading and other fundraising events.
The responsibilities and their associated activities above are representative of the kind of experiences that someone in this role would have had experience in to be successful at CLI.
Tackle a problem by using a logical, systematic, sequential approach.
Building Collaborative Relationships
Develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information, assistance, and support.
Identify and/or anticipate a problem, analyze the situation, offer an appropriate range of recommended solutions, and when appropriate, decide on and implement course of action.
Review quantitative data sets in order to recognize patterns, identify additional information or data needed, and draw conclusions.
Achieve a desired goal by planning and working towards it proactively.
Mission Alignment & DEI
Demonstrate the motivation, commitment, and ability to demonstrate ongoing applications of DEI and anti-racist lenses to their work necessary to positively impact and empower our teachers and ultimately Black and Latinx children.
Some Quantitative Success Factors
- In 18 months, you will increase of CLI’s donor retention rate by 25 percentage points.
- You will capture a minimum of 500 new donors annually from direct mail and digital fundraising campaigns.
CLI is an equal opportunity employer. Spanish bilingual candidates are encouraged to apply.